In Print. On Screen. At the Showroom. Visual solutions for every environment.
spawoof

WE'LL LET THE DOGS OUT!

An award winning bus wrap spurred a broader print campaign for this Madison, WI dog spa.

Adams Outdoor Bus Wrap Contest Silver Award, 39th Creativity Annual Awards.

Client: Design Lab NYC / Mani & Co. / Spawoof
Spawoof Bus Wrap

Bus Wrap

Spawoof Ad

Billboard

Spawoof Ad

Print Ad

Holiday Billboard

Holiday Billboard

Rowe

ROWE Furniture

Rowe Furniture specializes in high quality custom sofas, chairs, accent chairs, sectionals and slipcovers. When it was time to reinvent themselves, a bright new pallet was used for Rowe's identity, showroom entrance and cafe.


Client: Mani & Co. / Rowe Furniture

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Invitation Email

Storefront Visuals

Storefront Visuals

Invitation Postcard

Invitation Postcard

Advertisement

Print Advertisement

Business Cards

Business Cards

Walgreens Rewards

Walgreens Rewards

Design lab responded when Walgreens asked IOOC to design a rewards program from the ground up—over 50 pieces of direct mail, email, promotional signage as well as the look and feel of the website. Walgreens loved the results and signups exceeded expectations.

Client: Design Lab NYC / IOOC / Walgreens
Standee and Welcome Packet

Standee & Welcome

Website

Website

Walgreens Rewards Certificate

Rewards Certificate

Website

Website

Birthday Card

Birthday Card

Coupon Mailer

Coupon Mailer

Karastan Statement Maker

Karastan Statement Maker

The “Make a Statement—Your Own” line combined with Karastan's products and a successful female appealed to its target audience of individual, design-conscious women. The 5th edition of this series featuring Jewel Murray ran print ads in major home-related magazines and reinforced the message with in-store point of sale items. Honors Award in the 39th Creativity Annual Awards.


Client: Design Lab NYC / Mani & Co. / Karastan

Karastan Statement Maker

National Print Ads

Store Display

Point of Sale

Karastan Cubes

Point of Sale Cubes

orange groves

Point of Sale

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Out on the Water Sailing Identity & Marketing

Out on the Water Sailing is a sailing school, charter company and LGBT adventure-sports enterprise with destinations of NYC, New England, and distant exotic shores. Marketing initiatives include business cards, posters, flyers, apparel, website, email newsletters, Twitter and Facebook presence.

Client: Out on the Water Sailing
Website

Website

Postcard

Postcard

Apparel

Apparel

email newsletter

Email Newsletter

poster and handouts

Promotional Materials

business cards

Business Cards

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Target iFair Identity

This collateral is from Target’s 2006 iFair. The show was for Target hardlines designers and vendors to collaborate on the creation of new Target goods.


Client: Target

Target IFair Collateral

IFair Print Collateral

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GLAP Rebranding

GLAP (Gay and Lesbian Affirmative Psychotherapy) required a rebranding based on their current rainbow themed logo. New pieces included a website, HTML email marketing and print collateral.

Client: Design Lab NYC / GLAP
Program Brochure & Application

Program Brochures

Brochure

Brochure Interior

Karastan Cubes

Email Newsletter

Mohawk Solutions Show

MOHAWK SOLUTIONS SHOW

Mohawk Flooring has an annual tradeshow to bring dealers together, inspire and place orders for the following year. Entrance graphics and the main innovations area that highlight Mohawk's soft and hard surfaces were installed to display Mohawks array of flooring options in a unique and engaging way.

Client: Mani & Co. / Mohawk Flooring

Round Wall Graphics

Soft Carpet Pods

Entrance Graphics

Entrance Graphics

Commercial Pod

Commercial Pod

Show Graphics

Show Graphics

Everstrand Pod

Everstrand Pod

SIlk Pod

Silk Pod

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Woof's Identity and Marketing

WOOF’S is a Madison, Wisconsin sports bar catering to the gay community. WOOF'S produces an annual pride block party celebrating with events and performances. Displayed are print and web advertising, t-shirt designs, bicycling jerseys for the ACT7 Aids Ride, coasters, and an HTML newsletter featuring WOOF'S apparel.

Client: Mani & Co. / WOOF'S
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Billboard

Store Display

Print Collateral

orange groves

Aids Ride Jersies

Karastan Cubes

Web Ads & Signage

orange groves

Ad & Coasters

orange groves

Email Newsletter

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BALDUCCI'S BISTRO CAMPAIGN

Design Lab inspired the customers of Balducci’s market to turn to the store when they needed delicious, pre-cooked meals in a hurry, using a campaign that showcased signature dishes in mailers, posters, emails, and on the Balducci’s website. 30 of the dishes were photographed and paired with brief descriptions of the food that emphasized their quality and cost-effectiveness.

Client: Design Lab NYC / IOOC / Balducci’s
Balducci's Bistro

Direct Mail

Direct Mail

Campaign Email

Posters

Posters

UNIEK Flair4All

Uniek Flair4all

Uniek is a major designer, manufacturer, and supplier of picture frames and home decor accents for retailers in North America. Mani & Co. was commissioned to create sticker artwork designs for Flair4All, Uniek’s private line of wall stickers.

Client: Design Lab NYC / Mani & Co. / Uniek
UNIEK Flair4All

Wall Applications

Wall Applications

Wall Applications

Wall Applications

Wall Applications

Wall  Applications

Wall Applications

Wall Applications

Wall Applications

Altaris

ALTARIS capital partners

Altaris is an investment firm focused exclusively on the healthcare industry managing millions in equity. Design Lab created smart and appealing print and web media that has solidified the Altaris brand.

Client: Altaris

Altaris Capital Partners

Website

Karastan Cubes

Promotional Folder

Store Display

Website

True Value Urban

True Value Urban

True Value established a direct mail program that appealed to suburban and rural locals, but not their urban counterparts that would have patrons with different needs. A series of urban-geared direct mailings were created to appeal to this different kind of customer base.

Client: Design Lab NYC / IOOC / True Value
True Value Urban Direct Mail

Electric Direct Mail

True Value Urban Direct Mail

Bag Stuff Direct Mail

True Value Urban Direct Mail

Holiday Direct Mail

True Value Urban Direct Mail

Gardening Direct Mail

Ashuan by Juan Carlos

Juan Carlos Gordillo identity

Gordillo, an up-and-coming Guatemalan women’s fashion designer, required an identity that highlighted his Latin roots so he could showcase his work at various fashion shows around the world. Items included a large banner and fold-out multi-lingual business cards.

Client: Jaun Carlos Gordillo
Ashuan by Juan Carlos

Banner

Store Display

Fashion Show

Business Card

Business Card

Park it! NYC

Park It! NYC

Park It! is a complete guide to parking garages in New York City. Design Lab excecuted multiple editions of the guide and other related collateral such as a simplified map of the city.

Client: Design Lab NYC / Park It!
Park it!

Book Covers

Book Interior

Book Interior

Gas Station Guide

Gas Station Guide

Polish Language School

Polish language school

Logo, website, business cards for company directed at teaching and translation of the Polish language in the Northern Virginia and DC areas.

Client: Polish Language School

Website

Website

Polish Language School

Business Cards

Karastan at the Broadmoor

Karastan at the Broadmoor

Every couple of years, Karastan holds a national sales meeting to applaud its dealers, hold informational lectures, and highlight its latest products. “Step up – Step Ahead!” was the 2010 theme, where stair step images were repeated throughout the showroom and on print collateral.


Client: Design Lab NYC / Mani & Co. / Karastan
Karastan at the Broadmoor

Wool Presentation

Karastan at the Broadmoor

Entrance Detail

Karastan at the Broadmoor

Entrance Graphics

Karastan at the Broadmoor

Showroom

Karastan at the Broadmoor

Main Stage Display